SWOT analysis of all inclusive system in the Turkish tourism sector
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Дата
2016
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Анотація
All inclusive system (AIS) is the application of a marketing and pricing system in which all services such as breakfast, lunch, dinner, room services, local and import drinks, sport activities are covered under a fixed price package. There seems to be considerable discussion all around the world concerning the sectors within the all inclusive framework and their effects on regional economies. The definition of strengths, weaknesses, opportunities and threats of AIS in the Turkish tourism sector is a very important issue.
Опис
Liganenko, M. SWOT analysis of all inclusive system in the Turkish tourism sector / M. Liganenko // Зб. тез доп. 76-ї наук. конф. викл. акад., Одеса, 18-22 квіт. 2016 р. / Одес. нац. акад. харч. технологій; під заг. ред. Б. В. Єгорова. – Одеса, 2016. – P. 181-183: tabl. – Ref.: 3 tit.
Ключові слова
all inclusive, all inclusive system, hotel, SWOT, tourism, Turkey, tourist