Digital transformation of business in modern conditions: trends and prospects
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Дата
2021
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Видавець
Анотація
The current stage of economic development is characterized by rapid
structural and qualitative transformations under the influence of the rapid spread of
digital technologies. The key task is to ensure the positive impact of digitalization on
the social and economic spheres.
The purpose of the work is to study the essence of digitalization and digital
transformation, as well as the preconditions, trends and issues of digitalization in the
context of changing the economic model of development in view of the global
challenges of nowadays. The scientific novelty of the study is to consider the
digitalization in the context of current global challenges and the Covid-19 epidemic.
The theoretical bases of digital activity in the conditions of transition to a new
model of development are considered, the essence and differences of concepts
"digitalization" and "digital transformation" are shown.
The pyramid of digital evolution is presented in the work. SWOT-analysis of
digitalization of enterprises has shown that this process has a number of advantages
associated with improving product quality, improving sales efficiency and further
improvement, as well as a number of shortcomings characterized by environmental
risks and possible lack of readiness for radical change.
Trends and prospects of digitalization of enterprises in Ukraine, as well as
enterprises for the production of food and beverages are identified. The processes of
digitalization of the economy and social relations contribute to the deepening of
interaction between all actors in the market environment, beyond national borders,
create the conditions for productivity growth, implementation and dissemination of
innovations in all spheres of life.
Strategic directions of business digitalization are defined: development of digital
infrastructure for employees, small and medium business, ensuring equal access to
work regardless of geographical location, encouraging employers to reorient
employees to implement digital business processes as an alternative.
Analysis of the use of digitalization in various economic units of enterprises
using a logical-structural model of digitalization of enterprises for the production of
food and beverages showed that you can digitalize absolutely any part of the enterprise,
which will increase efficiency and effectiveness of economic activity.
Опис
Novikova O. Digital transformation of business in modern conditions: trends and prospects / O. Novikova ; advisor : L. Lobotska // Black Sea Science 2021 : proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies ; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2021. – P. 114–127 : tabl., fig. – Ref.: 14 tit.
Ключові слова
digitization, digitalization, business digitalization, digital transformation, E-Commerce