Digital transformation of business in modern conditions: trends and prospects

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dc.contributor.authorNovikova, O.
dc.date.accessioned2021-04-29T13:35:36Z
dc.date.available2021-04-29T13:35:36Z
dc.date.issued2021
dc.descriptionNovikova O. Digital transformation of business in modern conditions: trends and prospects / O. Novikova ; advisor : L. Lobotska // Black Sea Science 2021 : proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies ; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2021. – P. 114–127 : tabl., fig. – Ref.: 14 tit.ru_RU
dc.description.abstractThe current stage of economic development is characterized by rapid structural and qualitative transformations under the influence of the rapid spread of digital technologies. The key task is to ensure the positive impact of digitalization on the social and economic spheres. The purpose of the work is to study the essence of digitalization and digital transformation, as well as the preconditions, trends and issues of digitalization in the context of changing the economic model of development in view of the global challenges of nowadays. The scientific novelty of the study is to consider the digitalization in the context of current global challenges and the Covid-19 epidemic. The theoretical bases of digital activity in the conditions of transition to a new model of development are considered, the essence and differences of concepts "digitalization" and "digital transformation" are shown. The pyramid of digital evolution is presented in the work. SWOT-analysis of digitalization of enterprises has shown that this process has a number of advantages associated with improving product quality, improving sales efficiency and further improvement, as well as a number of shortcomings characterized by environmental risks and possible lack of readiness for radical change. Trends and prospects of digitalization of enterprises in Ukraine, as well as enterprises for the production of food and beverages are identified. The processes of digitalization of the economy and social relations contribute to the deepening of interaction between all actors in the market environment, beyond national borders, create the conditions for productivity growth, implementation and dissemination of innovations in all spheres of life. Strategic directions of business digitalization are defined: development of digital infrastructure for employees, small and medium business, ensuring equal access to work regardless of geographical location, encouraging employers to reorient employees to implement digital business processes as an alternative. Analysis of the use of digitalization in various economic units of enterprises using a logical-structural model of digitalization of enterprises for the production of food and beverages showed that you can digitalize absolutely any part of the enterprise, which will increase efficiency and effectiveness of economic activity.ru_RU
dc.identifier.urihttps://card-file.ontu.edu.ua/handle/123456789/17535
dc.language.isoen_USru_RU
dc.subjectdigitizationru_RU
dc.subjectdigitalizationru_RU
dc.subjectbusiness digitalizationru_RU
dc.subjectdigital transformationru_RU
dc.subjectE-Commerceru_RU
dc.titleDigital transformation of business in modern conditions: trends and prospectsru_RU
dc.typeArticleru_RU
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