Marketing activities of the universities of Poland and Ukraine: conditions, methods, prospects

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dc.contributor.authorHolubonkova, H.
dc.date.accessioned2021-03-26T16:45:30Z
dc.date.available2021-03-26T16:45:30Z
dc.date.issued2020
dc.descriptionHolubonkova H. Marketing activities of the universities of Poland and Ukraine: conditions, methods, prospects / H. Holubonkova ; supervisor D. Simpson // Black Sea Science 2020: proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2020. – P. 264–279 : tabl., fig. – Ref.: 24 tit.ru_RU
dc.description.abstractIn the scientific work the research of the essence of marketing activity of the institution of higher education is conducted, was determined the feature of educational services as a product. Analyzed dynamics of the main indicators of the higher education system of Poland and Ukraine. Considered the main trends regarding the structure of higher education institutions by form of ownership, the number of Polish, Ukrainian and foreign students. Based on the analysis of the situation of the educational services markets of Poland and Ukraine, proposals have been developed to improve the methods of promotion of educational services, taking into account the experience of the Polish and Ukrainian universities.ru_RU
dc.identifier.urihttps://card-file.ontu.edu.ua/handle/123456789/17036
dc.language.isoenru_RU
dc.subjecthigher education institutionru_RU
dc.subjectstudentru_RU
dc.subjecthigher education marketru_RU
dc.subjectmarketingru_RU
dc.subjectpromotionru_RU
dc.subjecthigher education servicesru_RU
dc.titleMarketing activities of the universities of Poland and Ukraine: conditions, methods, prospectsru_RU
dc.typeArticleru_RU
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