Marketing activities of the universities of Poland and Ukraine: conditions, methods, prospects
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Дата
2020
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Анотація
In the scientific work the research of the essence of marketing activity
of the institution of higher education is conducted, was determined the feature of
educational services as a product. Analyzed dynamics of the main indicators of the
higher education system of Poland and Ukraine. Considered the main trends regarding
the structure of higher education institutions by form of ownership, the number of
Polish, Ukrainian and foreign students. Based on the analysis of the situation of the
educational services markets of Poland and Ukraine, proposals have been developed
to improve the methods of promotion of educational services, taking into account the
experience of the Polish and Ukrainian universities.
Опис
Holubonkova H. Marketing activities of the universities of Poland and Ukraine: conditions, methods, prospects / H. Holubonkova ; supervisor D. Simpson // Black Sea Science 2020: proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2020. – P. 264–279 : tabl., fig. – Ref.: 24 tit.
Ключові слова
higher education institution, student, higher education market, marketing, promotion, higher education services