Improving the activities of PJSC "Bolgrad Winery" on the basis of industrial diversification

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dc.contributor.authorBondarchuk, D.
dc.date.accessioned2021-04-29T13:49:20Z
dc.date.available2021-04-29T13:49:20Z
dc.date.issued2021
dc.descriptionBondarchuk D. Improving the activities of PJSC "Bolgrad Winery" on the basis of industrial diversification / D. Bondarchuk ; advisor : K. Sokoliuk // Black Sea Science 2021 : proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies ; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2021. – P. 170–178 : tabl., fig. – Ref.: 11 tit.ru_RU
dc.description.abstractDuring the study, the production and economic activity and financial condition of PJSC "Bolgrad Winery" were analyzed. According to its results, it is proposed to improve the activities of the winery based on the application of the strategy of production diversification. To this end, we analyzed the market of cosmetic products and the possibility of entering it of the studied enterprise. Planned calculations of profits and losses (based on the projected sales and costs of production and promotion of a new product), which outlined the opportunities and risks of this business idea. Possible marketing measures to promote new products are considered.ru_RU
dc.identifier.urihttps://card-file.ontu.edu.ua/handle/123456789/17539
dc.language.isoen_USru_RU
dc.subjectentrepreneurshipru_RU
dc.subjectactivityru_RU
dc.subjectwineru_RU
dc.subjectwinemakingru_RU
dc.subjectstrategyru_RU
dc.subjectdiversificationru_RU
dc.subjectcosmeticsru_RU
dc.titleImproving the activities of PJSC "Bolgrad Winery" on the basis of industrial diversificationru_RU
dc.typeArticleru_RU
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