Improving the activities of PJSC "Bolgrad Winery" on the basis of industrial diversification
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Дата
2021
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Анотація
During the study, the production and economic activity and financial
condition of PJSC "Bolgrad Winery" were analyzed. According to its results, it is
proposed to improve the activities of the winery based on the application of the strategy
of production diversification. To this end, we analyzed the market of cosmetic
products and the possibility of entering it of the studied enterprise. Planned
calculations of profits and losses (based on the projected sales and costs of production
and promotion of a new product), which outlined the opportunities and risks of this
business idea. Possible marketing measures to promote new products are considered.
Опис
Bondarchuk D. Improving the activities of PJSC "Bolgrad Winery" on the basis of industrial diversification / D. Bondarchuk ; advisor : K. Sokoliuk // Black Sea Science 2021 : proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies ; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2021. – P. 170–178 : tabl., fig. – Ref.: 11 tit.
Ключові слова
entrepreneurship, activity, wine, winemaking, strategy, diversification, cosmetics