Teplodar – city of craftsmen
| dc.contributor.author | Zhikhareva, N. | |
| dc.contributor.author | Novikova, О. | |
| dc.date.accessioned | 2022-03-09T13:34:59Z | |
| dc.date.available | 2022-03-09T13:34:59Z | |
| dc.date.issued | 2018 | |
| dc.description | Zhikhareva N. Teplodar – city of craftsmen / N. Zhikhareva, О. Novikova ; supervisor М. Braiko // Black Sea Science 2018 : матеріали Міжнар. конкурсу студентських наук. робіт, Одеса, 4 квіт. 2018 р. / Одес. нац. акад. харч. технологій ; ред. кол.: Б. В. Єгоров [та ін.]; орг. ком.: Б. В. Єгоров (голова) [та ін.]. – Одеса : ОНАХТ, 2018. – P. 420–439 : tabl., fig. – Ref.: 3 tit. | ru_RU |
| dc.description.abstract | The project is devoted to the study of the method, proposed by the researchers W. Chan Kim and Renee Mauborgne in regards of designing the development strategy of any company – «blue ocean strategy» aiming to determine the possibility of its application in the tourism sector. The main aspects of the «blue ocean strategy», their practical application in regards of designing of innovative product have been analyzed in the study. The designing of a new tourism destination – family hobby-tourism in the form of the summer “Craftsmen settlement” has been proposed. The target audience, competitive advantages and positioning of the proposed project have been determined. The innovative investment project has been developed. The objective of the project is to study the main aspects of the methodological approach of the "blue ocean strategy" to identify and justify an innovative approach as for their application in the field of tourism services. | ru_RU |
| dc.identifier.uri | https://card-file.ontu.edu.ua/handle/123456789/20130 | |
| dc.title | Teplodar – city of craftsmen | ru_RU |
| dc.type | Article | ru_RU |
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