Teplodar – city of craftsmen
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Дата
2018
Автори
Назва журналу
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Анотація
The project is devoted to the study of the method, proposed by the researchers
W. Chan Kim and Renee Mauborgne in regards of designing
the development strategy of any company – «blue ocean strategy» aiming
to determine the possibility of its application in the tourism sector. The
main aspects of the «blue ocean strategy», their practical application in
regards of designing of innovative product have been analyzed in the
study. The designing of a new tourism destination – family hobby-tourism
in the form of the summer “Craftsmen settlement” has been proposed.
The target audience, competitive advantages and positioning of the
proposed project have been determined. The innovative investment
project has been developed.
The objective of the project is to study the main aspects of the methodological
approach of the "blue ocean strategy" to identify and justify
an innovative approach as for their application in the field of tourism
services.
Опис
Zhikhareva N. Teplodar – city of craftsmen / N. Zhikhareva, О. Novikova ; supervisor М. Braiko // Black Sea Science 2018 : матеріали Міжнар. конкурсу студентських наук. робіт, Одеса, 4 квіт. 2018 р. / Одес. нац. акад. харч. технологій ; ред. кол.: Б. В. Єгоров [та ін.]; орг. ком.: Б. В. Єгоров (голова) [та ін.]. – Одеса : ОНАХТ, 2018. – P. 420–439 : tabl., fig. – Ref.: 3 tit.