The strategy of providing competitiveness of the enterprise in the it industry
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Дата
2018
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Анотація
The article deals with the essential characteristics and significance of
the company's competitive advantages in the conditions of digitalization.
The features of strategy development are analyzed. the key factors of the
internal and external environment were assessed. We analyzed LUXOFT
Inc. ,namely, the definition of its competitive status, the assessment of its
internal and external environment, the assessment of market capitalization
and the predictive assessment of the growth of market capitalization and
stock prices. We analyzed personnel policy as the main component of
LUXOFT's development. The effectiveness of the chosen strategy and the
competitiveness of this strategy for IT companies were assessed.
Achieving the goal has determined the need to solve the following
tasks:
– to determine the competitive advantages of the enterprise in the
conditions of digitalization;
– to describe the features of the strategy of developing the competitiveness
of enterprises in IT industry;
– to review the internal factors of development of LUXOFT;
– to analyze the influence of external factors on development of
LUXOFT;
– to determine the competitive status of LUXOFT;
– to evaluate the effectiveness of the competitiveness strategy of
LUXOFT;
– to prove that the personnel policy is a key factor in ensuring the
competitiveness of the enterprise in the IT industry.
The object of the research is the strategy of ensuring the competitiveness
of the enterprise in the IT industry.
The subject of the research is theoretical justification of formation of
competitive advantages of the IT-enterprise and practical recommendations
for choosing a strategy to ensure its competitiveness in the conditions
of digitization.
Опис
Moroz A. The strategy of providing competitiveness of the enterprise in the it industry / A. Moroz, O. Sharaenko ; supervisor O. Pizhuk // Black Sea Science 2018 : матеріали Міжнар. конкурсу студентських наук. робіт, Одеса, 4 квіт. 2018 р. / Одес. нац. акад. харч. технологій ; ред. кол.: Б. В. Єгоров [та ін.]; орг. ком.: Б. В. Єгоров (голова) [та ін.]. – Одеса : ОНАХТ, 2018. – P. 312–336 : tabl., fig. – Ref.: 25 tit.