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Solutions to the problems of rural territories development as a sign of their positive brand
(2018) Pavlov, O.; Pavlova, I.
The logic of the research is based on the identification of Ukraine as an agrarian country. Proceeding from this provision, the article substantiates the priority of rural development as the basis of the strategic course for sustainable development of Ukraine. The leading role in rural development is played by the agricultural sector, which forms a significant part of the country’s GDP and is the main supplier of products for export. However, despite the dynamics of the development of agricultural production in the development of rural territories, there are a number of acute problems that need to be resolved. The main among them is the problem of the discrepancy between a sufficiently high level of development of agriculture and the depopulation of the rural settlement network, as well as degradation of the social infrastructure of the village, accompanied by a decline in the level and quality of life of the rural population. To solve the existing problems of rural territories development, the authors suggest the use of territorial branding as a marketing tool and brand management functions.