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- ДокументThe impact of globalization on higher education Poland and Ukraine(2020) Holubonkova, H.; Chirka, V.The article analyzes the dynamics of the main indicators of higher education in Poland and Ukraine. The main tendencies in the structure of higher education institutions by type of ownership, number of students, amount of foreign students per country of origin. The main factors that influence and substantiate the expediency of increasing marketing efforts and developing a promotion strategy both at the state level and at the institution of higher education are identified.