The impact of globalization on higher education Poland and Ukraine
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Дата
2020
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Анотація
The article analyzes the dynamics of the main indicators of higher
education in Poland and Ukraine. The main tendencies in the structure of higher
education institutions by type of ownership, number of students, amount of foreign
students per country of origin. The main factors that influence and substantiate the
expediency of increasing marketing efforts and developing a promotion strategy both
at the state level and at the institution of higher education are identified.
Опис
Holubonkova H. The impact of globalization on higher education Poland and Ukraine / H. Holubonkova, V. Chirka // Perspectives of world science and education : аbstr. of V Intern. Scientific and Practical Conf., Osaka (Japan), 29-31 Jan. 2020. – Osaka, 2020. – Р. 70–77 : tabl.
Ключові слова
higher education institution, student, higher education market, marketing, promotion