Formation competitiveness enterprises specializing in the production of bread and bakery products

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dc.contributor.authorKostanian, M.
dc.date.accessioned2021-03-26T16:37:47Z
dc.date.available2021-03-26T16:37:47Z
dc.date.issued2020
dc.descriptionKostanian M. Formation competitiveness enterprises specializing in the production of bread and bakery products / M. Kostanian ; supervisor A. Riasnianska // Black Sea Science 2020: proc. of the Intern. Competition of Student Scientific Works / Odessa National Academy of Food Technologies; eds. B. Yegorov, M. Mardar [et al.]. – Odessa: ONAFT, 2020. – P. 218–229 : tabl., fig. – Ref.: 17 tit.ru_RU
dc.description.abstractThe questions of formation competitiveness enterprises specializing in the production of bread and bakery products are studied, as well as the current state, tendencies and problems of development of the baking industry in Ukraine are analyzed. It is established that there is a tendency to decrease the production volume of bakery products in Ukraine, loss of production capacity due to the occupation of part of the territory of the country. The leaders among the regions of Ukraine, identified by Dnipropetrovsk, Kyiv and Kharkiv regions, were identified. It has been found that these products are not deficient at the moment, but studies indicate a strong shadow market segment that does not report to the departments of statistics. The factors of influence on the level of competitiveness of the baking industry are investigated, where the significant factors are the increase of prices for other foodstuffs, accessibility of purchase, marketing, advertising, positive image of the producer. In the example of Kharkiv region the main competitors of the baking industry are investigated and the integral indicator of competitiveness for such enterprises is calculated.ru_RU
dc.identifier.urihttps://card-file.ontu.edu.ua/handle/123456789/17032
dc.language.isoenru_RU
dc.subjectcompetitivenessru_RU
dc.subjectlevel of competitivenessru_RU
dc.subjectenterprises specializing in the production of bread and bakery productsru_RU
dc.subjectculture of nutritionru_RU
dc.subjectformation of competitivenessru_RU
dc.titleFormation competitiveness enterprises specializing in the production of bread and bakery productsru_RU
dc.typeArticleru_RU
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