Marketing complex development for the project “Wine routes of Ukrainian Black Sea region” on the basis of marketing research

Скорочена інформація про документ
dc.contributor.authorBraiko, V.
dc.contributor.authorTkachenko, T.
dc.date.accessioned2022-11-03T12:51:54Z
dc.date.available2022-11-03T12:51:54Z
dc.date.issued2022
dc.descriptionBraiko V. Marketing complex development for the project “Wine routes of Ukrainian Black Sea region” on the basis of marketing research / V. Braiko, T. Tkachenko ; advisors O. Holubonkova, M. Braiko // Black Sea Science 2022 : proc. of the Intern. Competition of Student Scientific Works / Odesa National University of Technology ; eds. B. Yegorov, M. Mardar [et al.]. – Odessa : ONUT, 2022. – P. 263–282 : tabl., fig. – Ref.: 16 tit.uk_UA
dc.description.abstractThe scientific paper reviews theoretical approaches to wine tourism marketing, identifies management and marketing problems of wine tourism development in Ukraine. The results of processing interviews with stakeholders are presented, macro- and microenvironment factors are analyzed, consumers of wine tours are segmented, and the motivation of visiting wineries is studied. Basic, competitive and functional (commodity, price, distribution, communication) strategies of the project of wine routes of the Black Sea region of Ukraine are proposed.uk_UA
dc.identifier.urihttps://card-file.ontu.edu.ua/handle/123456789/23775
dc.subjectwine tourismuk_UA
dc.subjectwine routesuk_UA
dc.subjectmarketing complexuk_UA
dc.subjectmarketing researchuk_UA
dc.subjectstakeholdersuk_UA
dc.subjectstructured interviewsuk_UA
dc.subjecthypothesesuk_UA
dc.subjecttarget segmentuk_UA
dc.subjectconsumer portraituk_UA
dc.subjectcommunication channelsuk_UA
dc.titleMarketing complex development for the project “Wine routes of Ukrainian Black Sea region” on the basis of marketing researchuk_UA
dc.typeArticleuk_UA
Файли
Контейнер файлів
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
Black_Sea_Sci_2022_Braiko.pdf
Розмір:
24.82 MB
Формат:
Adobe Portable Document Format
Опис:
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
license.txt
Розмір:
1.71 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити
Зібрання
Black Sea Science