Research of strategic guidelines for the development of hotel enterprises

Zaitseva, A.; Melnik, A.

Research of strategic guidelines for the development of hotel enterprises

Файли

Black_Sea_Sci_2022_Zaitseva.pdf(23.39 MB)

Дата

2022

Автори

Zaitseva, A.

Melnik, A.

Анотація

With the deepening of globalization and global integration processes, the modern hotel business, under the influence of external and internal changes, is forced to seek new tools and management methods. Successful operation and continuity of hotel business is paramount in a market economy, dynamically uncertain and unstable environment. Today, domestic and foreign economists have created a methodology for choosing strategies for enterprise development. Theoretical bases and practical recommendations on hotel business strategic development, hotel economy strategic management problems are investigated in scientific works. However, despite the scientific research depth, the hotel business development strategies issues have not been fully covered in scientific papers. Each hotel is unique, so the developing process a strategy for each hotel business is unique, it depends on the company's market position, dynamics of its development and potential, behavior of competitors, characteristics of goods or services, economy, cultural environment and many other factors. Thus, there is a difficult task - to develop theoretical and methodological aspects and to form practical tools for the hotel business development strategies. During the study of the strategic management system were used: a systematic approach; method of comparison; systematization and generalization; system-search and problem-search; theoretical analysis, synthesis and generalization.

Опис

Zaitseva A. Research of strategic guidelines for the development of hotel enterprises / A. Zaitseva, A. Melnik ; advisors I. Ageeva, D. Sedikov // Black Sea Science 2022 : proc. of the Intern. Competition of Student Scientific Works / Odesa National University of Technology ; eds. B. Yegorov, M. Mardar [et al.]. – Odessa : ONUT, 2022. – P. 159–176 : tabl. – Ref.: 23 tit.