Using the Google AdWords application for context advertising and promotion of educational sites
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2021
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Анотація
The Internet is the perfect environment for building relationships because it makes them possible and encourages interactive action. While television offers the viewer only a limited possibility of interaction (on / off, change of channels), the Internet user can play a much more active role in interaction. Technological capabilities of the Internet determine the rapid development of the information community, and with its development, approaches to marketing communications are changing.
Опис
Kotlyk S. V. Using the Google AdWords application for context advertising and promotion of educational sites / S. V. Kotlyk, O. P. Sokolova // Інформаційні технології і автоматизація – 2021 : матеріали XIV Міжнар. наук.-практ. конф., Одеса, 21–22 жовт. 2021 р. / Одес. нац. акад. харч. технологій ; орг. ком.: Б. В. Єгоров (голова) та ін. – Одеса, 2021. – P. 145–146. – Ref.: 5 tit.