Перегляд за Автор "Sharaenko, O."

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  • Документ
    The strategy of providing competitiveness of the enterprise in the it industry
    (2018) Moroz, A.; Sharaenko, O.
    The article deals with the essential characteristics and significance of the company's competitive advantages in the conditions of digitalization. The features of strategy development are analyzed. the key factors of the internal and external environment were assessed. We analyzed LUXOFT Inc. ,namely, the definition of its competitive status, the assessment of its internal and external environment, the assessment of market capitalization and the predictive assessment of the growth of market capitalization and stock prices. We analyzed personnel policy as the main component of LUXOFT's development. The effectiveness of the chosen strategy and the competitiveness of this strategy for IT companies were assessed. Achieving the goal has determined the need to solve the following tasks: – to determine the competitive advantages of the enterprise in the conditions of digitalization; – to describe the features of the strategy of developing the competitiveness of enterprises in IT industry; – to review the internal factors of development of LUXOFT; – to analyze the influence of external factors on development of LUXOFT; – to determine the competitive status of LUXOFT; – to evaluate the effectiveness of the competitiveness strategy of LUXOFT; – to prove that the personnel policy is a key factor in ensuring the competitiveness of the enterprise in the IT industry. The object of the research is the strategy of ensuring the competitiveness of the enterprise in the IT industry. The subject of the research is theoretical justification of formation of competitive advantages of the IT-enterprise and practical recommendations for choosing a strategy to ensure its competitiveness in the conditions of digitization.