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- ДокументSolving problem of semantic kernel forming(2020) Orekhov, S. V.; Malyhon, G. V.; Belodid, V. Y.; Agalab, V.The experience gained over the past ten years in the implementation of more than 30 projects showed us that the new phenomenon was born. It is virtual promotion of goods or services. Our scientific team is researching this problem last few years. As a result the effect of semantic kernel was found. Semantic kernel is the set of keywords stored on web page. It should be forming in right way to increase the efficiency of solving search engine optimization problem. This paper describes the analysis of methods of semantic kernel forming.